PepsiCo Inc. slamdunked rival The Coca-Cola Co. to take the exclusive marketing deal with the National Basketball Association, Bloomberg reported Monday.
Atlanta-based Coca-Cola’s loss comes the same day it announced it took from Pepsi the sponsorship deal with Major League Soccer and the United States Soccer Federation.
Bloomberg cited a person familiar with the agreement.
Coca-Cola (NYSE: KO) has sponsored the NBA since 1986, “using the All-Star slam dunk contest to promote its Sprite brand.…
No comments:
Post a Comment