The Coca-Cola Co. and global music artist and entrepreneur will.i.am partnered with W Hotels Worldwide to roll out Ekocycle branded sheets, which are made in part with rPET (polyester partially made using recycled plastic).
W Hotels, part of Lancaster, Calif.-based Starwood Hotels & Resorts Worldwide Inc. (NYSE: HOT), reported it would introduce Ekocycle in W Hotels in North America first with global properties to follow.
Each king-sized sheet set uses nearly 31 recycled 20 oz. plastic bottles…
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