Nearly 30 years ago, The Coca-Cola Co. made what is considered to be one of the biggest blunders in the history of the 129-year old beverage behemoth.
The Atlanta-based company (NYSE: KO) introduced reformulated Coca-Cola or “New Coke” on April 23, 1985, marking the first formula change in 99 years.
The company reported it didn’t intend to cause the “firestorm of consumer protest that ensued” but rather tried to “re-energize its Coca-Cola brand and the cola category in its largest market,…
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