Wednesday, March 18, 2015

Starbucks' 'Race Together' campaign faces angry backlash on Twitter

The Starbucks' #RaceTogether hashtag is trending on Twitter, getting the amount of public attention CEO Howard Schultz hoped for. But it may not be the kind of attention Starbucks was aiming for — nearly all of the tweets mentioning the campaign are lashing out at Starbucks. Starbucks announced Race Together with a full-page ad in the New York Times Sunday. The company is trying to get people in the U.S. to talk about race relations by holding employee forums and encouraging baristas to write…

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